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- How AirDNA Data Reveals the Resilience of the Short-Term Rental Market
How AirDNA Data Reveals the Resilience of the Short-Term Rental Market
projections through 2025 will help you understand the evolving world of short-term rentals.


The short-term rental market has shown remarkable resilience amid economic uncertainties. Our detailed AirDNA data analysis reveals surprising growth patterns in different regions, and we've witnessed this firsthand.
AirDNA calculator and advanced market metrics have provided compelling evidence of market recovery and adaptation. The analysis covers metropolitan areas, seasonal trends, and occupancy rates that paint a clear picture of the market's current position and future direction.
Let's take a closer look at how AirDNA's data clarifies market performance, regional recovery patterns, and revenue trends. The future projections through 2025 will help you understand the evolving world of short-term rentals.
Understanding AirDNA's Market Performance Metrics
AirDNA takes pride in delivering accurate market insights. Our data matches between 95-99% accuracy across Vrbo and Airbnb platforms. Let's tuck into the metrics that shape our understanding of the short-term rental market.
Key performance indicators explained
Our detailed analysis tracks several vital metrics that define market performance:
Occupancy Rates: Measures booking frequency over available nights
Revenue Growth: Tracks year-over-year earnings changes
Demand Patterns: Shows booking trends and market dynamics
Supply Growth: Tracks new listing additions
Historical data trends analysis
Our team managed to keep detailed historical data of every live listing on major platforms since 2018. This largest longitudinal study helps us spot the most important trends. Recent data shows a 7.0% year-over-year demand increase and occupancy rates returning to pre-pandemic levels. Population growth in feeder cities creates a multiplier effect. Every 1% increase leads to a 2.5-3% rise in short-term rental demand.
Comparative market measures
Property managers use our measurement tools to optimize their performance. We analyze over 10 million properties in 120,000 global markets. This gives context to individual property performance. The AirDNA Investor Score combines multiple data points like rental demand, revenue growth, and investability metrics. Our ranking system helps investors make smart decisions by analyzing potential rental income, operating costs, and market-specific home values.
Our intuitive platform makes these complex metrics practical and available. Property managers can track their performance against market leaders and find opportunities to stimulate growth.
Regional Market Recovery Patterns
Recent market analysis shows some fascinating patterns in how different regions recover across the short-term rental world. Let's look at how various areas perform and what property managers and investors can learn from this.
Top performing metropolitan areas
Several metropolitan markets stand out with exceptional growth. Tampa leads the short-term rental market with 16,020 property listings - triple the median - and an impressive 44.8% occupancy rate. Orlando and Jacksonville show remarkable strength close behind, with Jacksonville having 47.4% more listed properties than average.
Rural vs urban market dynamics
Market dynamics between rural and urban areas continue to evolve. Small and midsize cities show the strongest demand, especially when you have coastal and mountain locations. Rural markets managed to keep a 16% annual paid occupancy rate, while urban markets performed similarly at 17%. Urban markets now see an 8.7% increase in average length of stay compared to 2022 levels.
Seasonal variation insights
The AirDNA calculator helps us spot clear seasonal patterns that affect different regions. Peak seasons line up with good weather and local events that drive big changes in demand. Properties that adjust their pricing based on seasons tend to do better throughout the year. They consider:
High-demand holiday periods
Local cultural events
Weather-dependent tourist seasons
Regional compression events
This flexible approach to seasonal changes is vital to keep steady occupancy rates and maximize revenue potential.
Revenue Growth and Occupancy Trends
Recent market data shows encouraging signs of stability in the short-term rental sector. The year 2024 has become a major turning point, and several key performance indicators now show positive momentum.
Average daily rate analysis
The market demonstrates renewed pricing power. Our data indicates that operators have taken back control of pricing, and average daily rates (ADR) now consistently outperform the AirDNA Repeat Rent Index (RRI). This marks a clear reversal from last year's downward trends. Urban and mid-size cities showcase an interesting mix as larger, higher-priced listings enter the market.
Occupancy rate patterns
The latest analysis reveals these key occupancy trends:
National occupancy levels have stabilized near pre-pandemic measures
Demand has grown by 7.0% year-over-year
Our projections point to steady gains reaching 56% occupancy by 2025
Revenue per available rental (RevPAR) trends
The AirDNA calculator shows RevPAR returning to positive growth. This stems from:
Supply growth slowing down while demand rebounds
Strong pricing power in key markets
Better operations
Demand patterns show promising stability. The rapid growth seen in 2024 might slow down, but our analysis suggests steady income gains and economic stability will support continued improvement. Market data reinforces this view as 66% of property managers expect revenue growth in 2025.
The global vacation rental market reached USD 89.32 billion in 2023 and should grow at a CAGR of 3.7% from 2024 to 2030. This growth comes from consumers who prefer unique, tailored travel experiences and accommodations suitable for larger groups or families.
Future Market Projections
The short-term rental market looks bright based on our latest projections. Our complete AirDNA data analysis tools show several trends that will shape the industry through 2025 and beyond.
Growth forecast through 2025
Market maturation and stability signs are clear. Our data shows occupancy rates will bounce back to 54.9% by the end of 2025. RevPAR should show positive gains after two years of decline, which signals recovery. The global short-term vacation rental market stands at USD 134.51 billion and will grow at CAGR of 11.4% from 2025 to 2030.
Supply and demand dynamics
Market dynamics reveal something interesting. Each 1% population growth in feeder cities leads to a 2.5-3% increase in STR demand. Our 2025 projections show:
Demand will grow 4.9%, moving faster than supply
Supply growth will slow to 4.7%
Urban markets will perform better because new listings are limited
Economic impact factors
Our AirDNA calculator reveals several economic factors that drive market direction. High interest rates continue to affect housing deals and supply growth through mid-2025. Rising real incomes and better consumer confidence support steady growth. Group-friendly, larger homes have become more popular, which boosts revenue in markets of all types.
Cities like New York, Washington, D.C., San Francisco, and Atlanta show better occupancy and RevPAR numbers. This happens because regulations limit supply growth. Steady home value appreciation creates good long-term return opportunities, even with high interest rates.

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Disclaimer
This article is for informational purposes only and does not constitute financial or legal advice. The Lumis Group makes no representations or warranties regarding the accuracy or completeness of the information provided. Readers should consult with a licensed financial or legal professional for advice tailored to their individual circumstances before making any investment or legal decisions. The Lumis Group disclaims any liability for actions taken based on the information presented in this article.